Revo changes landscape for VAG group performance aftermarket

On March 24, Revo changed the landscape for the Volkswagen Group performance aftermarket when they unveiled a globally integrated hardware and software portfolio along with STaSIS Engineering at the annual European dealer conference. The breadth of technical and distribution infrastructure reaches beyond anything in the market, setting a new standard for performance, value and service. The new global company backed up this vision with the release of two cooperatively designed vehicles, STaSIS S4 and S5 versions of Audi vehicles that were final tested at the Nurburgring earlier this month, enabling those at the conference to experience OEM-level holistically designed aftermarket performance vehicle packages first-hand.

This year’s Revo European dealer conference promised many great things – and was ably assisted by the unusually warm sunshine, setting the scene perfectly for an exciting day for the Revo network.

The morning started well with dealers assembling from all over Europe at Bruntingthorpe Proving Ground in Leicestershire, for Revo who have adopted the test tracks for all their latest development activity, it is proving to be home from home. A strong turnout of key dealers soon turned the large T2 Exhibition hangar into a spectacle that many car show promoters would be proud of, with VW Group, Ford and Porsche cars rubbing shoulders whilst the guests helped themselves to a delicious cooked breakfast.

Many of Revo’s select technical partners also made the journey to show their support. Milltek, Forge, Eibach and Bilstein but a few showing their latest enhancements which will are available via Revo dealerships and respective technicians were on hand all morning to chat to guests and advise on set-up and options.

The big news of the day was the integration of Revo with STaSIS Engineering, creating a combined organisation that can deliver global reaching ‘one-stop’ performance solutions for all Audi vehicles. Needless to say, this industry changing move was very positively received by the audience as was StaSIS’ president and CEO Paul Lambert who gave a rousing presentation to the assembled guests, outlining the vision for the future of the two brands as part of a holistic automotive enhancement technology group.

Talking to journalists at the event, Paul Lambert later commented, “England and Central Europe is where I grew up learning to love performance cars. It is wonderfully rewarding to bring the knowledge gained from our longstanding US racing and road-going development back to the enthusiast community that started my passion so many years ago. The integration with our European team and customers enables us to share our already extensive Audi offering and to drive our new global company to develop products that are even more capable.”

At the end of the presentations, the team introduced the first of their new European Series of STaSIS Motorsport Audi vehicles range, the B8 3.0l V6, S4 Salon and S5 Sportback. Both cars feature bespoke suspension, brakes, exhausts, wheels and of course software, and had only days earlier returned from two extreme (but hugely successful) days of final testing at Destination Nurburgring.

After lunch, the afternoon served as a track session on the famous Bruntingthorpe circuit for the dealers to shake down their demo cars and settle a few old pub scores along the way. Those looking to get truly competitive availed themselves of the free go-karting, with the fastest drivers being entered into a Grand Prix format in the afternoon.

Commenting on the day, Chairman James Leng said ‘This has to have been our most vibrant dealer conference yet. Not only has the attendance been superb, but the weather has been magnificent. It’s obviously a hugely exciting time for us with our integration within the STaSIS stable and the introduction of new product lines into the European market as well as an ever expanding network of global dealers.’