New ABT Website

The new ABT Sportsline Website provides better configurators, utmost user-friendliness on mobile gadgets and more interactivity. “The Internet evolves all the time, the technical features see constant improvement and users demand ever higher standards. So the specs I had written for our Web experts included that our portal had to become even more intuitive and informative,“ is what Matthias Grath, marketing director of ABT Sportsline, says. The address has remained the same, of course: is still the digital home of the globally largest tuner of cars produced by the Volkswagen Group. The ever growing number of users shows that the traditional company’s portal has long since become an important information and entertainment medium for potential customers and fans. In order to continue this online success, the Webpages have been completely revised. “We need a fresh breeze”, says Hans-Jürgen Abt, ABT Sportsline’s managing director.

As an internationally operating company, ABT Sportsline also wants to meet all its international customers’ needs, and that includes their languages. The new Webpages will soon also be displayed in Russian, Chinese, Dutch and Turkish, for example. They will also be geared to Switzerland’s multi-lingual situation. ABT’s brave new world of infotainment is thus modern, clearly structured and extravagant.

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